Job description

A marketing executive in the lighting industry typically plays a key role in promoting and driving sales of lighting products and solutions. The role combines strategic marketing, brand management, and customer engagement to increase product awareness and grow market share. Here's an overview of the key responsibilities, skills, and areas of focus for a marketing executive in the lighting industry:

Key Skills :

Industry Knowledge: Understanding of lighting products, technology, and market trends (e.g., smart lighting, connected solutions).

Creativity: Ability to craft visually appealing and innovative campaigns, especially since lighting products are often design-centric.

Communication: Strong verbal and written communication skills to create compelling marketing messages.

Data-Driven: Use of analytics tools to measure campaign effectiveness and make data-driven decisions.

Key Responsibilities:

1. Brand Development & Positioning:

• • Develop and implement strategies to enhance the brand image of the lighting company.
  • Define the unique value propositions for different product lines (e.g., LED, smart lighting, industrial, architectural).
  • Position the brand as a leader in innovation, quality, and sustainability.

2. Market Research & Analysis:

• • Conduct market research to understand customer needs, preferences, and trends (e.g., energy efficiency, smart home integration).
  • Analyze competitors activities and industry trends to stay ahead of market demands.
  • Track market dynamics, pricing strategies, and emerging technologies.

3. Customer & Partner Relations:

• • Build relationships with customers, distributors, contractors, and architects to understand their needs and offer tailored lighting solutions.
  • Organize webinars, product training sessions, or workshops to educate key partners and end-users about product benefits and features.
  • Attend trade shows and industry events to network and build business partnerships.

Marketing Executive

Salary : 20 - 25K

Language ; English, Tamil. Malayalam

Work Location: Coimbatore, Erode, Tirupur, Karur, Calicut, Palakkad, Thrissur, Cochin.

Benefits: Travel allowances

Timing : Day shift

Education : Any Degree

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Vishnu

Contact no: +91 9994242490