Job description

Paid Media Specialists are responsible for the day-to-day management of paid digital marketing campaigns which can include paid search, display, and social advertising strategies across both B2B and B2C businesses. Paid Media Specialists help drive growth and success for organizations on digital platforms. Their role is important as it is an integral part of the development and management of an effective digital strategy

Responsibilities:

• Develop and execute strategic marketing campaigns for clients across multiple media paid search, display, video, and social platforms

• Manage all aspects of campaign configuration, launch, and ongoing optimization including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking

• Troubleshoot, problem solve and find creative solutions to client-specific needs

• Assist creative team with ad creation through copywriting and strategic direction

• Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing

• Ensure campaigns are meeting clearly defined conversion objectives

• Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer

• Maintain knowledge of industry best practices and new technologies

Requirement:

• Demonstrate an ability and willingness to learn new skills independently

• Possess the ability to communicate directly with clients, both verbally and in writing

• Have a strong analytical background

• Be detail-oriented, highly organized, with a keen eye for consistency

• Be able to work effectively in a collaborative team environment, and independently as required

• Have a strong desire to learn and add value to the team

• Be solutions-oriented

• Have worked within platforms including Google Adwords, Google Analytics, Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads

• Understanding of past and current digital marketing and technology trends

Qualifications

• Minimum 1 year to 3 years proven experience as Digital Marketing Executive or similar role

• Bachelor s degree in any discipline.

• Excellent written and verbal communication skills