Job description

Primrose Health LLC is a fast growing, medical practice management company. We help independent physician offices thrive in the digital era by taking on their biggest challenges in running their medical practice.

We are building a Search Content Marketing (SCM) team to create quality content that stands out from the regurgitation of existing blogs. We are looking for a skilled Content Writer with at least 2 years of experience in crafting compelling, original articles targeting medical practice administrators. The ideal candidate will possess exceptional writing abilities, meticulous attention to detail, and a passion for producing high-quality content. As a Content Writer, you will be responsible for researching, writing, and editing healthcare articles that resonate with our target audience.

Key Responsibilities:

1. Content Creation: Produce well-researched, engaging, and informative healthcare articles that adhere to our content guidelines and standards. These articles will cover a range of topics that interest medical practice administrators..

2. Research: Conduct thorough research on assigned topics to gather relevant information from credible sources. Stay updated on the latest developments and trends in the healthcare industry to ensure the accuracy and relevance of content.

3. Writing and Editing: Write clear, concise, and grammatically impeccable content that effectively communicates complex and boring information in an engaging way. Edit and proofread articles to ensure accuracy, clarity, and adherence to editorial guidelines.

4. SEO Optimization: Understand the principles of search engine optimization (SEO) and apply them to optimize content for improved visibility and ranking on search engines. Incorporate relevant keywords and meta tags to enhance the discoverability of our content.

5. Content Strategy: Collaborate with the content team to develop content strategies that align with our organizational goals and target audience preferences. Contribute ideas for new topics, formats, and approaches to enhance our content offerings.

6. Competitive Analysis: Analyze top-ranked articles and blogs in the healthcare domain to identify trends, best practices, and opportunities for differentiation. Use insights gained to inform content strategy and improve the quality of our content.

7. Initiative and Innovation: Demonstrate initiative and proactively seek out opportunities to improve content quality, efficiency, and effectiveness. Stay abreast of emerging trends, tools, and technologies in content creation and incorporate them into your work as appropriate.

Qualifications:

1. Bachelor's degree in English, Journalism, Communications, or a related field.

2. Minimum of 2 years of experience in content writing, with a focus on healthcare topics.

3. Exceptional writing and editing skills, with a keen eye for detail and a strong command of grammar and punctuation.

4. Proven ability to research, understand, and synthesize complex healthcare information into clear and compelling content.

5. Familiarity with SEO best practices and experience optimizing content for search engines.

6. Strong analytical skills and the ability to interpret data and insights to inform content strategy.

7. Excellent communication and collaboration skills, with the ability to work effectively in a team environment.

8. Self-motivated and proactive with a passion for continuous learning and professional development.

If you are a talented Content Writer with a passion for healthcare and a track record of producing high-quality content, we encourage you to apply. Join us in our mission to empower medical practices to run their practices efficiently, profitably while serving their patients.