Job description

As a Digital Marketing Executive, you will be responsible for setting up, implementing and managing the overall digital marketing strategy and execution for multiple clients. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

The role would be structured around developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain the social media presence for our clients.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Track and measure SEO and Google Analytics metrics and provide reports.
• Brainstorm new and creative. growth strategies
• Plan, execute, and measure. experiments and conversion tests.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborate with clients and other vendor partners.